Millennials might be one of the most financially impacted generations in history. They have seen so many economic ups and downs, that they have not had the time or stability to be financially savvy. So, you need to let them know about the importance of financial services and how you can help them get things on track, even in these uncertain, unstable times. Here are a few ideas you can use to promote your financial services in a way that appeals to millennials.
Be savvy with social media
You must be present on social media if you want to connect with millennials. So, you need to update all your social media profiles and make sure you engage with your audience. Also share posts regularly on your pages. These should be educational as well as interactive.
Come up with a complete social media strategy, and allocate a budget for each platform. This will help you stay organized and target the right audiences with the right messaging. Each platform has its own best practices, so do your research before making your posts. Also delve into social media ads, so that you can give your services a boost into people’s feeds.
Present your information visually
Millennials respond the most to visually presented information. So, you need to make sure you have your aesthetics and visual identity figured out. Do your research into what sort of color palettes your audience will respond to and stick to a certain theme across all your mediums.
In addition, design graphics that showcase your financial services and let people know why they need financial services. Simple charts and graphs can help you a lot with this too. Present information in a visual manner, with only a few lines of text. Use the finance poster templates on PosterMyWall to create designs you can use on all your marketing mediums.
Keep things simple
Do not confuse your audience with complex financial terms and concepts. Instead, keep your language simple and engaging. This will not only help you communicate better with millennials, but also make them feel favorable towards your business.
Along this vein, do send tax season reminders and other such notices to your audience. In many cases, people might not be aware when they need to start getting their financial documents in order. Send periodic reminders with simple language that makes it clear you are there for them.
Focus on debt control
As one of the most financially impacted generations ever, a considerable number of millennials are in debt. From student loans to insurance issues and home buying concerns, there is a lot for millennials to worry about. You can reduce these worries by letting them know about the options they have to tackle them. Make sure you let them know how you can help them with these concerns as well.
Make things even easier by offering free initial consultations online for people in debt. In these, you can show people a rough picture of their finances, and how they can get them in shape. This focus on debt control is necessary, especially as many financial services focus on investment and wealth generation instead.
Create financial guides
Most millennials are unaware about the technicalities and details of important financial concerns. To them, terms like 401(k) and FICO scores are just vague words they hear at their workplaces. You should gain their trust by educating them about various financial issues and opportunities.
Create a set of financial guides that cover an array of topics. These can range from loan repayment to taxation calculations, and much more. Keep these guides simple and utilize infographics in these as well. Share these with potential customers and put them up on your website as well. These guides will give your millennial audiences a quick resource to refer to when confused.
Opt for a personal approach
This is essential if you want to really do well with millennial marketing. You can’t just be old-school and just talk about your services in your marketing. Instead, you need to take a more personal approach. Encourage people to reach out to you, and give them personalized advice and financial plans.
In addition, when you send out email campaigns, make sure you personalize them with the recipients’ names. You can easily do this with most of the email tools out there, no matter how big your email lists are. In addition, you should create audience personas, and create different marketing campaigns for each one. This will help you reach out to the right audience and meet a variety of needs.
So, there is a lot you can do if you want to market your marketing services to millennials. You just need to be aware of their concerns and be willing to work in a personalized, engaging manner.
